NAOKO Studio is a Polish brand where colour meets imagination and fashion becomes a way to express yourself. Founded in Łódź, its journey began with a single T-shirt and a garage print shop — and led all the way to the runway at New York Fashion Week.
NAOKO’s collections bring together original prints, bold colour combinations and feminine silhouettes. The brand collaborates with artists from around the world, as well as Warner Bros. and Mattel, bringing the worlds of Harry Potter, Friends, The Powerpuff Girls and Barbie into its designs.
NAOKO is also home to the #naokogirls community — women who inspire the brand, help shape its collections and celebrate personal style in all its forms. They share one belief: “Life is too short to wear boring clothes.”
Discover NAOKO Studio at Blue City. Experience the colours up close, try on your favourite styles and find something that feels truly you.
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